Fundamentals of Business-to-Business Marketing: Mastering Business Markets - Springer Texts in Business and Economics - Michael Kleinaltenkamp - Books - Springer International Publishing AG - 9783319124629 - March 24, 2015
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Fundamentals of Business-to-Business Marketing: Mastering Business Markets - Springer Texts in Business and Economics 2015 edition

Michael Kleinaltenkamp

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Fundamentals of Business-to-Business Marketing: Mastering Business Markets - Springer Texts in Business and Economics 2015 edition

This textbook gives a comprehensive overview of the key principles of business marketing. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

330 pages, 126 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 24, 2015
ISBN13 9783319124629
Publishers Springer International Publishing AG
Pages 330
Dimensions 248 × 166 × 24 mm   ·   653 g
Language German  
Editor Geiger, Ingmar
Editor Kleinaltenkamp, Michael
Editor Plinke, Wulff
Editor Wilkinson, Ian
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