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Consumer Psychology in Behavioral Perspective
Gordon Foxall
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Consumer Psychology in Behavioral Perspective
Gordon Foxall
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do. The book makes a major new contribution to our understanding of consumer decision-making.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 1, 2004 |
| ISBN13 | 9781587982408 |
| Publishers | Beard Books |
| Pages | 244 |
| Dimensions | 138 × 16 × 213 mm · 335 g |
| Language | English |
