Consumers in Context: The BPM Research Program - Routledge Revivals - Gordon Foxall - Books - Taylor & Francis Ltd - 9781138962958 - April 30, 2017
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Consumers in Context: The BPM Research Program - Routledge Revivals 1st edition

Gordon Foxall

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Consumers in Context: The BPM Research Program - Routledge Revivals 1st edition

This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

572 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 30, 2017
ISBN13 9781138962958
Publishers Taylor & Francis Ltd
Pages 572
Dimensions 453 g
Language English  
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