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Relationship Marketing: A Consumer Experience Approach - SAGE Advanced Marketing Series
Steve Baron
Relationship Marketing: A Consumer Experience Approach - SAGE Advanced Marketing Series
Steve Baron
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
216 pages, black & white tables, figures
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | April 20, 2010 |
ISBN13 | 9781412931229 |
Publishers | SAGE Publications Inc |
Pages | 216 |
Dimensions | 242 × 170 × 12 mm · 388 g |
Language | English |