Services Marketing: Text and Cases - Steve Baron - Books - Macmillan Education UK - 9780230520936 - January 15, 2009
In case cover and title do not match, the title is correct

Services Marketing: Text and Cases 3rd ed. 2008 edition

Steve Baron

Price
Ft 43,346
excl. VAT

Ordered from remote warehouse

Expected delivery Oct 20 - 30

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Services Marketing: Text and Cases 3rd ed. 2008 edition

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

376 pages, 50 black & white tables, 30 diagrames

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 15, 2009
Original release date 2008
ISBN13 9780230520936
Publishers Macmillan Education UK
Pages 376
Dimensions 189 × 243 × 22 mm   ·   725 g
Language English  
Show all

More by Steve Baron

See all of Steve Baron ( e.g. Paperback Book , Hardcover Book and CD )