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Services Marketing: Text and Cases 3rd ed. 2008 edition
Steve Baron
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Services Marketing: Text and Cases 3rd ed. 2008 edition
Steve Baron
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
376 pages, 50 black & white tables, 30 diagrames
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 15, 2009 |
| Original release date | 2008 |
| ISBN13 | 9780230520936 |
| Publishers | Macmillan Education UK |
| Pages | 376 |
| Dimensions | 189 × 243 × 22 mm · 725 g |
| Language | English |
