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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
Dr Rachel Lawes
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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
Dr Rachel Lawes
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 3, 2022 |
| ISBN13 | 9781398603844 |
| Publishers | Kogan Page Ltd |
| Pages | 296 |
| Dimensions | 162 × 300 × 25 mm · 296 g |
| Language | English |
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