Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales - Dr Rachel Lawes - Books - Kogan Page Ltd - 9781398603820 - February 3, 2022
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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

Dr Rachel Lawes

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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales

Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.


256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 3, 2022
ISBN13 9781398603820
Publishers Kogan Page Ltd
Pages 296
Dimensions 233 × 158 × 26 mm   ·   470 g
Language English  

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