The New Chameleons: How to Connect with Consumers Who Defy Categorization - Michael R. Solomon - Books - Kogan Page Ltd - 9781398600065 - February 3, 2021
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The New Chameleons: How to Connect with Consumers Who Defy Categorization

Michael R. Solomon

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The New Chameleons: How to Connect with Consumers Who Defy Categorization

Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.

296 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 3, 2021
ISBN13 9781398600065
Publishers Kogan Page Ltd
Pages 296
Dimensions 164 × 710 × 24 mm   ·   2.11 kg   (Weight (estimated))
Language English  
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