Cult of Analytics: Data analytics for marketing - Steve Jackson - Books - Taylor & Francis Ltd - 9781138837997 - November 26, 2015
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Cult of Analytics: Data analytics for marketing 2nd edition

Steve Jackson

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Cult of Analytics: Data analytics for marketing 2nd edition

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

200 pages, 10 black & white illustrations, 16 black & white tables, 2 black & white halftones, 8 bla

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2015
ISBN13 9781138837997
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 149 × 243 × 12 mm   ·   402 g
Language English  
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