Cult of Analytics: Data analytics for marketing - Steve Jackson - Books - Taylor & Francis Ltd - 9781138837980 - December 7, 2015
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Cult of Analytics: Data analytics for marketing 2nd edition

Steve Jackson

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Cult of Analytics: Data analytics for marketing 2nd edition

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

216 pages, 10 black & white illustrations, 16 black & white tables, 2 black & white halftones, 8 bla

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2015
ISBN13 9781138837980
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 156 × 234 × 14 mm   ·   453 g
Language English  
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