Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business - James Mahoney - Books - Taylor & Francis Ltd - 9781032459608 - January 30, 2025
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Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

James Mahoney

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Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2025
ISBN13 9781032459608
Publishers Taylor & Francis Ltd
Pages 168
Dimensions 335 g
Language English  
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