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Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business
James Mahoney
Strategic Communication and the 2022 Australian Federal Election Campaign: A Brutal Business
James Mahoney
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
168 pages, 9 Tables, black and white; 7 Line drawings, black and white; 7 Illustrations, black and w
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | October 13, 2023 |
ISBN13 | 9781032459592 |
Publishers | Taylor & Francis Ltd |
Pages | 168 |
Dimensions | 453 g |
Language | English |