Measuring Up: How Advertising Affects Self-Image

Vickie Rutledge Shields

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Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

224 pages, 1, black & white illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	January 15, 2001
ISBN13	9780812217919
Publishers	University of Pennsylvania Press
Pages	224
Dimensions	259 × 155 × 18 mm · 335 g