Measuring Up: How Advertising Affects Self-Image - Vickie Rutledge Shields - Books - University of Pennsylvania Press - 9780812217919 - January 15, 2001
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Measuring Up: How Advertising Affects Self-Image

Vickie Rutledge Shields

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Measuring Up: How Advertising Affects Self-Image

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.


224 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 15, 2001
ISBN13 9780812217919
Publishers University of Pennsylvania Press
Pages 224
Dimensions 259 × 155 × 18 mm   ·   335 g