Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy - Thomas Horner - Books - Springer - 9783658405502 - February 10, 2023
In case cover and title do not match, the title is correct

Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy 1st ed. 2023 edition

Thomas Horner

Price
zł 259.90
excl. VAT

Ordered from remote warehouse

Expected delivery Oct 3 - 14

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy 1st ed. 2023 edition

Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.

255 pages, 9 Illustrations, black and white; X, 255 p. 9 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 10, 2023
ISBN13 9783658405502
Publishers Springer
Pages 255
Dimensions 148 × 209 × 19 mm   ·   362 g
Language English  
Show all

More by Thomas Horner

See all of Thomas Horner ( e.g. Book and Paperback Book )