Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Future of Business and Finance - Andreas Kramer - Books - Springer International Publishing AG - 9783031904967 - July 17, 2025
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Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Future of Business and Finance

Andreas Kramer

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Customer Value-centered Management: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling - Future of Business and Finance

Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 17, 2025
ISBN13 9783031904967
Publishers Springer International Publishing AG
Pages 348
Dimensions 693 g
Language German  
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