Digital Pricing: A Guide to Strategic Pricing for the Digital Economy - Management for Professionals - Frank Frohmann - Books - Springer International Publishing AG - 9783031245930 - March 5, 2024
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Digital Pricing: A Guide to Strategic Pricing for the Digital Economy - Management for Professionals 2023 edition

Frank Frohmann

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Digital Pricing: A Guide to Strategic Pricing for the Digital Economy - Management for Professionals 2023 edition

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits.

338 pages, 1 Illustrations, color; 48 Illustrations, black and white; XV, 338 p. 49 illus., 1 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 5, 2024
ISBN13 9783031245930
Publishers Springer International Publishing AG
Pages 338
Dimensions 605 g
Language English  
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