The 100-Year PR Plan - Benjamin Miller - Books - Civil Sector Press - Gail K. Picco Books - 9781927375662 - January 14, 2021
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The 100-Year PR Plan

Benjamin Miller

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The 100-Year PR Plan

The 100-Year PR Plan is a step-by-step guide for nonprofits to change what is possible in society by shifting the language that legitimizes and condemns. It offers nonprofits the same rhetorical tools that communicators as diverse as Machiavelli and Alcoholics Anonymous have used to change the world. Every step of the way, it shines a light on how conventional wisdom is undermining nonprofits' efforts to make long-term change.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 14, 2021
ISBN13 9781927375662
Publishers Civil Sector Press - Gail K. Picco Books
Pages 238
Dimensions 152 × 229 × 13 mm   ·   322 g
Language English  
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