An Analysis of Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion - The Macat Library - Alessandro Giudici - Books - Macat International Limited - 9781912453009 - May 15, 2018
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An Analysis of Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion - The Macat Library 1st edition

Alessandro Giudici

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An Analysis of Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion - The Macat Library 1st edition

Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

112 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 15, 2018
ISBN13 9781912453009
Publishers Macat International Limited
Pages 112
Dimensions 129 × 199 × 7 mm   ·   122 g
Language English  
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