Qualitative Consumer Research - Review of Marketing Research - Russell W. Belk - Books - Emerald Publishing Limited - 9781787144927 - August 18, 2017
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Qualitative Consumer Research - Review of Marketing Research

Russell W. Belk

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Qualitative Consumer Research - Review of Marketing Research

Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.

296 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 18, 2017
ISBN13 9781787144927
Publishers Emerald Publishing Limited
Pages 296
Dimensions 238 × 161 × 21 mm   ·   550 g
Language English  
Series Editor Malhotra, Naresh K. (Georgia Institute of Technology, USA)
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