International Marketing in the Fast Changing World - Advances in International Marketing - Shaoming Zou - Books - Emerald Publishing Limited - 9781785602337 - November 3, 2015
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International Marketing in the Fast Changing World - Advances in International Marketing

Shaoming Zou

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International Marketing in the Fast Changing World - Advances in International Marketing

Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

304 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 2015
ISBN13 9781785602337
Publishers Emerald Publishing Limited
Pages 304
Dimensions 236 × 161 × 29 mm   ·   566 g
Language English  
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