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Understanding Belief, Attitude, and Behavior: How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research
Brandt W. Pryor
Understanding Belief, Attitude, and Behavior: How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research
Brandt W. Pryor
This book guides investigators on applying Fishbein and Ajzen’s theories to predict, explain, and change human social behavior. It includes examples, definitions, figures, and reviews of applications in evaluation and educational research, aimed at those not trained in attitude theory and measurement.
194 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | February 16, 2022 |
ISBN13 | 9781648026157 |
Publishers | Emerald Publishing Inc |
Pages | 204 |
Dimensions | 156 × 234 × 13 mm · 465 g |
Language | English |
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