Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth - Christoph Senn - Books - Harvard Business Review Press - 9781647827144 - November 19, 2024
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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Christoph Senn

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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.

256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 19, 2024
ISBN13 9781647827144
Publishers Harvard Business Review Press
Pages 256
Dimensions 242 × 164 × 27 mm   ·   504 g

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