Do You Want to Keep Your Customers Forever? - Joseph B Pine - Books - Harvard Business Review Press - 9781633694972 - March 2, 2010
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Do You Want to Keep Your Customers Forever?

Joseph B Pine

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Do You Want to Keep Your Customers Forever?

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 2, 2010
ISBN13 9781633694972
Publishers Harvard Business Review Press
Pages 94
Dimensions 127 × 203 × 10 mm   ·   231 g
Language English  

See all of Joseph B Pine ( e.g. Hardcover Book )