Branding Basics - Jay Gronlund - Books - Business Expert Press - 9781606495926 - August 16, 2013
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Branding Basics

Jay Gronlund

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Branding Basics

Most business managers really don't understand 'branding'. They usually think this discipline starts with a new, catchy name and then they become fixated with all the media and digital options that exist today. This title emphasizes the core principles that will enable people to view branding as a tool for a variety of uses.

160 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 16, 2013
ISBN13 9781606495926
Publishers Business Expert Press
Pages 160
Dimensions 147 × 221 × 11 mm   ·   300 g
Language English  

See all of Jay Gronlund ( e.g. Paperback Book )