Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society - Arthur Asa Berger - Books - Bloomsbury Publishing Plc - 9781538137802 - August 12, 2020
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Sixth edition

Arthur Asa Berger

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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Sixth edition

Ads, Fads, and Consumer Culture—now in its sixth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.


304 pages, 50 Tables, unspecified; 67 Halftones, black and white; 21 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 12, 2020
ISBN13 9781538137802
Publishers Bloomsbury Publishing Plc
Pages 304
Dimensions 186 × 252 × 22 mm   ·   789 g
Language English  

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