Reputation Management Techniques in Public Relations - - Books - IGI Global - 9781522536192 - January 26, 2018
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Reputation Management Techniques in Public Relations

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Reputation Management Techniques in Public Relations

Examines public relations strategies, such as employing media plans, determining communication channels, choosing the right promotional programs and message strategies, and assessing the overall effectiveness of a company's public relations strategy. This book features coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership.

285 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 26, 2018
ISBN13 9781522536192
Publishers IGI Global
Pages 285
Dimensions 1.34 kg
Language English  
Editor Erdemir, Ayse