Driving Customer Appeal Through the Use of Emotional Branding - Advances in Marketing, Customer Relationship Management, and E-Services - - Books - IGI Global - 9781522529217 - September 13, 2017
In case cover and title do not match, the title is correct

Driving Customer Appeal Through the Use of Emotional Branding - Advances in Marketing, Customer Relationship Management, and E-Services

Price
₪ 890
excl. VAT

Ordered from remote warehouse

Expected delivery Oct 22 - Nov 4

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Driving Customer Appeal Through the Use of Emotional Branding - Advances in Marketing, Customer Relationship Management, and E-Services

Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

355 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 13, 2017
ISBN13 9781522529217
Publishers IGI Global
Pages 355
Dimensions 1.19 kg
Language English  
Editor Chhikara, Ritu
Editor Garg, Ruchi
Editor Kataria, Aarti
Editor Panda, Tapan Kumar