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Basic and Advanced Focus Groups
David L. Morgan
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Basic and Advanced Focus Groups
David L. Morgan
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
216 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 13, 2018 |
| ISBN13 | 9781506327112 |
| Publishers | SAGE Publications Inc |
| Pages | 216 |
| Dimensions | 189 × 231 × 12 mm · 406 g |
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