Customer-Centric Marketing Strategies: Tools for Building Organizational Performance - Hans-Ruediger Kaufmann - Books - Idea Group,U.S. - 9781466625242 - November 30, 2012
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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Hans-Ruediger Kaufmann

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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.

676 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2012
ISBN13 9781466625242
Publishers Idea Group,U.S.
Pages 478
Dimensions 216 × 280 × 36 mm   ·   1.84 kg
Language English  
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