Pervasive Advertising - Human-Computer Interaction Series - Jorg Muller - Books - Springer London Ltd - 9781447126799 - November 27, 2013
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Pervasive Advertising - Human-Computer Interaction Series 2011 edition

Jorg Muller

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Pervasive Advertising - Human-Computer Interaction Series 2011 edition

This book looks at the future of advertising from the perspective of pervasive computing. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly.

366 pages, black & white illustrations, black & white tables, bibliography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 27, 2013
ISBN13 9781447126799
Publishers Springer London Ltd
Pages 366
Dimensions 155 × 235 × 20 mm   ·   526 g
Language English  
Editor Alt, Florian
Editor Michelis, Daniel
Editor Muller, Joerg
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