True Story: How to Combine Story and Action to Transform Your Business - Ty Montague - Books - Harvard Business Review Press - 9781422170687 - July 16, 2013
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True Story: How to Combine Story and Action to Transform Your Business

Ty Montague

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True Story: How to Combine Story and Action to Transform Your Business

All of today's indicators show that consumers are not interested in what you tell them they need. Instead, they want to know what you stand for, what your business stands for, why you do what you do, and most importantly - what you can help them become. This is a guide to first uncovering and then articulating your firm's authentic brand story.

240 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 16, 2013
ISBN13 9781422170687
Publishers Harvard Business Review Press
Pages 240
Dimensions 164 × 242 × 22 mm   ·   451 g
Language English  

See all of Ty Montague ( e.g. CD and Hardcover Book )