Marketing Strategy: The Thinking Involved - Mark E. Hill - Books - SAGE Publications Inc - 9781412987301 - June 21, 2012
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Marketing Strategy: The Thinking Involved

Mark E. Hill

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Marketing Strategy: The Thinking Involved

Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

360 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 21, 2012
ISBN13 9781412987301
Publishers SAGE Publications Inc
Pages 360
Dimensions 203 × 254 × 20 mm   ·   800 g
Language English  
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