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Knowledge-Based Marketing: The 21st Century Competitive Edge
Ian Chaston
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Knowledge-Based Marketing: The 21st Century Competitive Edge
Ian Chaston
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
288 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 7, 2004 |
| ISBN13 | 9781412900034 |
| Publishers | SAGE Publications Inc |
| Pages | 288 |
| Dimensions | 171 × 243 × 19 mm · 478 g |
| Language | English |
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