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Knowledge-Based Marketing: The 21st Century Competitive Edge - Ian Chaston - Books - SAGE Publications Inc - 9781412900034 - April 7, 2004

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Knowledge-Based Marketing: The 21st Century Competitive Edge

Ian Chaston

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Knowledge-Based Marketing: The 21st Century Competitive Edge

Ian Chaston

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.

288 pages, illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	April 7, 2004
ISBN13	9781412900034
Publishers	SAGE Publications Inc
Pages	288
Dimensions	171 × 243 × 19 mm · 478 g
Language	English

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