Consumer Behaviour: Understanding Consumers in a Digital Landscape - Jean-Eric Pelet - Books - Kogan Page Ltd - 9781398618619 - March 3, 2025
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Consumer Behaviour: Understanding Consumers in a Digital Landscape

Jean-Eric Pelet

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Consumer Behaviour: Understanding Consumers in a Digital Landscape

Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.

440 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2025
ISBN13 9781398618619
Publishers Kogan Page Ltd
Pages 344
Dimensions 171 × 239 × 22 mm   ·   592 g
Language English  
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