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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Mandel, Jay (Founder)
Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Mandel, Jay (Founder)
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
256 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | June 3, 2023 |
ISBN13 | 9781398609815 |
Publishers | Kogan Page Ltd |
Pages | 256 |
Dimensions | 242 × 164 × 25 mm · 634 g |
Language | English |
See all of Mandel, Jay (Founder) ( e.g. Hardcover Book and Paperback Book )