Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding - Mandel, Jay (Founder) - Books - Kogan Page Ltd - 9781398609815 - June 3, 2023
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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

Mandel, Jay (Founder)

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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.


256 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 3, 2023
ISBN13 9781398609815
Publishers Kogan Page Ltd
Pages 256
Dimensions 242 × 164 × 25 mm   ·   634 g
Language English