Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior - Michael E. Smith - Books - Kogan Page Ltd - 9781398601000 - September 3, 2021
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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

Michael E. Smith

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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 3, 2021
ISBN13 9781398601000
Publishers Kogan Page Ltd
Pages 232
Dimensions 233 × 156 × 18 mm   ·   360 g
Language English  
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