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Inclusive Branding: The Why and How of a Holistic Approach to Brands Softcover reprint of the original 1st ed. 2002 edition
Klaus Schmidt
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Inclusive Branding: The Why and How of a Holistic Approach to Brands Softcover reprint of the original 1st ed. 2002 edition
Klaus Schmidt
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
210 pages, XIV, 210 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2002 |
| ISBN13 | 9781349430154 |
| Publishers | Palgrave Macmillan |
| Pages | 210 |
| Dimensions | 294 g |
| Language | English |
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