Unrelenting Innovation: How to Create a Culture for Market Dominance - J-B Warren Bennis Series - Gerard J. Tellis - Books - John Wiley & Sons Inc - 9781118352403 - January 4, 2013
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Unrelenting Innovation: How to Create a Culture for Market Dominance - J-B Warren Bennis Series

Gerard J. Tellis

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Unrelenting Innovation: How to Create a Culture for Market Dominance - J-B Warren Bennis Series

The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness.

352 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 4, 2013
ISBN13 9781118352403
Publishers John Wiley & Sons Inc
Pages 352
Dimensions 165 × 235 × 29 mm   ·   635 g
Language English  
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