Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success - Fotiadis, Thomas A. (Democritus University of Thrace, Greece.) - Books - Taylor & Francis Ltd - 9781041096146 - November 14, 2025
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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)

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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released November 14, 2025
ISBN13 9781041096146
Publishers Taylor & Francis Ltd
Pages 436
Dimensions 686 g   (Weight (estimated))

See all of Fotiadis, Thomas A. (Democritus University of Thrace, Greece.) ( e.g. Paperback Book and Hardcover Book )