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The Sage Handbook of Industrial Marketing
The Sage Handbook of Industrial Marketing
Provides a comprehensive examination of industrial marketing, covering organizational aspects, customer behavior, market research, and emerging trends.
Media | Books Hardcover Book (Book with hard spine and cover) |
To be released | January 10, 2026 |
ISBN13 | 9781036201272 |
Publishers | Sage Publications Ltd |
Pages | 664 |
Dimensions | 1.02 kg (Weight (estimated)) |
Editor | Di Benedetto, C. Anthony |
Editor | Folinas, Dimitris |
Editor | Fotiadis, Thomas |
Editor | Lindgreen, Adam |
Editor | Naude, Pete |
Editor | Pardo, Catherine |