Service Management and Marketing Principles: Competing in the Service Economy - Jay Kandampully - Books - Taylor & Francis Ltd - 9781032749655 - June 7, 2024
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Service Management and Marketing Principles: Competing in the Service Economy

Jay Kandampully

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Service Management and Marketing Principles: Competing in the Service Economy

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

188 pages, 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 7, 2024
ISBN13 9781032749655
Publishers Taylor & Francis Ltd
Pages 234
Dimensions 155 × 231 × 16 mm   ·   374 g
Language English  
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