The Balanced Scorecard: Translating Strategy into Action - Robert S. Kaplan - Books - Harvard Business Review Press - 9780875846514 - September 1, 1996
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The Balanced Scorecard: Translating Strategy into Action

Robert S. Kaplan

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The Balanced Scorecard: Translating Strategy into Action

Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.

336 pages, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 1996
ISBN13 9780875846514
Publishers Harvard Business Review Press
Pages 336
Dimensions 165 × 233 × 26 mm   ·   666 g
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