Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy - Paul Temporal - Books - Harriman House Publishing - 9780857195890 - February 25, 2019
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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3rd edition

Paul Temporal

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Advanced Brand Management (Third Edition): Building and activating a powerful brand strategy 3rd edition

In this fully revised third edition of his classic bestseller, Paul Temporal addresses every issue related to brand management in the 21st century. If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.

314 pages, Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 25, 2019
ISBN13 9780857195890
Publishers Harriman House Publishing
Pages 302
Dimensions 241 × 166 × 21 mm   ·   636 g
Language English  
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