Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers - Shalini Shankar - Books - Duke University Press - 9780822358770 - April 27, 2015
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Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Shalini Shankar

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Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.

328 pages, 42 illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 27, 2015
ISBN13 9780822358770
Publishers Duke University Press
Genre Ethnic Orientation > Asian Studies
Pages 277
Dimensions 227 × 152 × 22 mm   ·   482 g
Language English  

See all of Shalini Shankar ( e.g. Hardcover Book and Paperback Book )