Management of Corporate Communication: From Interpersonal Contacts To External Affairs - Robert L. Heath - Books - Taylor & Francis Inc - 9780805815528 - June 1, 1994
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Management of Corporate Communication: From Interpersonal Contacts To External Affairs 1st edition

Robert L. Heath

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Management of Corporate Communication: From Interpersonal Contacts To External Affairs 1st edition

While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

320 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 1, 1994
ISBN13 9780805815528
Publishers Taylor & Francis Inc
Pages 316
Dimensions 161 × 234 × 18 mm   ·   444 g
Language English  
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