The Art Firm: Aesthetic Management and Metaphysical Marketing - Pierre Guillet de Monthoux - Books - Stanford University Press - 9780804748131 - January 13, 2004
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The Art Firm: Aesthetic Management and Metaphysical Marketing New edition

Pierre Guillet de Monthoux

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The Art Firm: Aesthetic Management and Metaphysical Marketing New edition

This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.

408 pages, 39 figures, drawings, photographs, references, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 13, 2004
ISBN13 9780804748131
Publishers Stanford University Press
Pages 408
Dimensions 162 × 234 × 29 mm   ·   722 g
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