Marketing of Engineering Consultancy Services: A Global Perspective - Pradeep Kumar Chatterjee - Books - American Society of Mechanical Engineers - 9780791861837 - November 1, 2018
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Marketing of Engineering Consultancy Services: A Global Perspective

Pradeep Kumar Chatterjee

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Marketing of Engineering Consultancy Services: A Global Perspective

As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.

136 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2018
Original release date 2019
ISBN13 9780791861837
Publishers American Society of Mechanical Engineers
Pages 136
Dimensions 195 g
Language English  

See all of Pradeep Kumar Chatterjee ( e.g. Paperback Book )