Beyond Spin: The Power of Strategic Corporate Journalism - Markos Kounalakis - Books - John Wiley & Sons Inc - 9780787945503 - November 22, 1999
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Beyond Spin: The Power of Strategic Corporate Journalism

Markos Kounalakis

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Beyond Spin: The Power of Strategic Corporate Journalism

Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.

256 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 22, 1999
ISBN13 9780787945503
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 154 × 228 × 18 mm   ·   446 g
Language English  
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