Advances in Services Marketing and Management - Advances in Services Marketing and Management - David E. Bowen - Books - Emerald Publishing Limited - 9780762303632 - April 23, 1998
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Advances in Services Marketing and Management - Advances in Services Marketing and Management

David E. Bowen

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Advances in Services Marketing and Management - Advances in Services Marketing and Management

Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.

350 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 23, 1998
ISBN13 9780762303632
Publishers Emerald Publishing Limited
Pages 350
Dimensions 156 × 234 × 20 mm   ·   666 g
Language English  
Editor Bowen, David A.
Editor Brown, Stephen W.
Editor Swartz, Teresa A.

See all of David E. Bowen ( e.g. Hardcover Book )